Advertising in American Journal of Physiology – Lung Cellular and Molecular Physiology
Description/Editorial Content:
The American Journal of Physiology – Lung Cellular and Molecular Physiology publishes research papers dealing with molecular, cellular, and morphological aspects of normal and abnormal function and response of cells and components of the respiratory system. Specific subjects include gas exchange, metabolic control, regulatory and informational molecules, gene expression, cell motility, membrane function, and the response of the respiratory system to the environment.
| Web hits (avg. per month): | 802,814 |
| eTOC Registered Users: | 2,112 |
Our readers are highly involved research leaders (MD’s and PhD’s) in all experimental physiology specialties. Your ad will be seen and read by research investigators, clinicians, educators, and information specialists in the US and around the world, interested in staying abreast of current developments and trends in all disciplines of physiology.
ONLINE ADVERTISING
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (TOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from one of the follwoing options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT:
Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text for extra impact!
TOC Package
Tables of contents (TOC) of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear at the top of the eTOC email and your online display (195 x 195) ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
AJP-LUNG CELLULAR and MOLECULAR PHYSIOLOGY ONLINE ADVERTISING RATES 2009
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $605 | $1,452 | $2,541 | $4,356 | $.75 |
| Premium Rates | $877 | $2,105 | $3,684 | $6,316 | $1.09 |
| eTOC Top: | $750/issue | | | | $0.36
|
| eTOC Bottom: | $300/issue | Add logo for $100 | | | $0.14
|
TOC Package: | $900/issue | | | | $0.15 |
Add 4-color print ad (Opp TOC) for $1,300 (a 40% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
Banner Specifications:
- Submit your ad as a .gif to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K
- Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorships Specifications:
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner size is 468 pixels wide x 60 pixels high no larger than 25K and at least 72 dpi.
- TOC display ad size: 195 pixels wide x 195 pixels high and at least 72 dpi.
- Include your URL and alternative text with both files for those users who have image load turned off.
APS Publishers Online Package:
APS journals average nearly 3.4 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.
PRINT
ADVERTISING 2009
|
1x |
3x |
6x |
12x |
24x |
| Full Page | $1,070 |
$970 | $915 | $865 |
$800 |
| 1/2 Page | $710 |
$635 | $590 | $565 |
$525 |
| 1/4 Page | $460 |
$415 | $385 | $365 |
$345 |
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp. TOC: | 25% |
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 4-color: | $1,095 |
| Matched: | $495 |
|
Bleed:
| no charge |
Print Advertising Deadlines:
The American Journal of Physiology – Lung Cellular and Molecular Physiology is published monthly and mailed in polybags. Issues close 35 working days preceding the first day of the issue month.
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion order. Separate sets of materials are required for ads scheduled to run in multiple publications.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications.
Electronic Transfers: Internet FTP or Email attachment. Contact AdNet for access and posting details adnet{at}faseb.org or call 301-634-7117. Remember to send a hard copy of the ad .
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call for discounted rates when advertising in more than one AdNet publication. 301.634.7103
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext. 7103 or 301.634.7103
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301.634.7791
Fax: 301.634.7791
Email: adnet{at}faseb.org
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Copyright © 2009 by the American Physiological Society.
